需求 #24725
<p>背景:</p>
<p>在日益精细化运营的情况下,根据用户偏好推荐合适的商品,能够提升用户的转化</p>
<p>目的:</p>
<p>将用户偏好形成用户标签,在各个业务场景能够使用</p>
<p>需求:</p>
<table style="border-collapse:collapse; width:866pt; border:none" width="1155">
<colgroup>
<col style="width:125pt" width="167" />
<col style="width:446pt" width="595" />
<col style="width:295pt" width="393" />
</colgroup>
<tbody>
<tr height="40" style="height:30.0pt">
<td class="xl63" height="40" style="border:0.5pt solid windowtext; background:#0070c0; height:30.0pt; width:125pt; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap" width="167"><span style="font-size:14pt"><span style="color:white"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">标签名称</span></span></span></span></span></span></td>
<td class="xl63" style="border:0.5pt solid windowtext; background:#0070c0; border-left:none; width:446pt; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap" width="595"><span style="font-size:14pt"><span style="color:white"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">计算字段</span></span></span></span></span></span></td>
<td class="xl63" style="border:0.5pt solid windowtext; background:#0070c0; border-left:none; width:295pt; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap" width="393"><span style="font-size:14pt"><span style="color:white"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">口径要求</span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="80" rowspan="2" style="border:0.5pt solid windowtext; height:60.0pt; border-top:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">退货敏感</span></span></span></span></span></span></td>
<td class="xl65" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户近90天购买件数</span></span></span></span></span></span></td>
<td class="xl66" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:left; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近90天有下过有效订单的用户</span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户近90天购买件数中退货比</span></span></span></span></span></span></td>
<td class="xl66" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:left; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近90天有下过有效订单的用户</span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="160" rowspan="4" style="border:0.5pt solid windowtext; height:120.0pt; border-top:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">折扣敏感</span></span></span></span></span></span></td>
<td class="xl65" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户的特价偏好得分占比值</span></span></span></span></span></span></td>
<td class="xl66" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:left; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近30天商品偏好得分</span></span></span></span></span></span></td>
<td class="xl66" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:left; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">购买折扣商品件数(比进入商品库时的销售价低)</span></span></span></span></span></span></td>
<td class="xl66" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:left; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">历史下过有效订单的用户</span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">购买商品总件数</span></span></span></span></span></span></td>
<td class="xl66" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:left; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">历史下过有效订单的用户</span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="80" rowspan="2" style="border:0.5pt solid windowtext; height:60.0pt; border-top:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">一级品类偏好</span></span></span></span></span></span></td>
<td class="xl65" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户一级品类偏好得分中占比最高的一级品类</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近30天商品偏好得分</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="80" rowspan="2" style="border:0.5pt solid windowtext; height:60.0pt; border-top:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">二级品类偏好</span></span></span></span></span></span></td>
<td class="xl65" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户二级品类偏好得分中占比最高的二级品类</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近30天商品偏好得分</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="80" rowspan="2" style="border:0.5pt solid windowtext; height:60.0pt; border-top:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">三级品类偏好</span></span></span></span></span></span></td>
<td class="xl65" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户三级品类偏好得分中占比最高的三级品类</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近30天商品偏好得分</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="80" rowspan="2" style="border:0.5pt solid windowtext; height:60.0pt; border-top:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">风格偏好</span></span></span></span></span></span></td>
<td class="xl65" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户风格偏好得分中占比最高的风格</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393">
<p><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">风格取PRD中名单的新风格,其他商品的商品不算得分</span></span></span></span></span></span></p>
<p><span style="font-size:16px;">具体的风格名单:</span></p> <p>具体的风格名单:</p>
<p><span style="font-size:16px;">小女人(淑女)(35)、波西米亚(36)、学院(37)、日系森女(38)、洛丽塔(39)</span></p> <p>小女人(淑女)(35)、波西米亚(36)、学院(37)、日系森女(38)、洛丽塔(39)</p>
<p><span style="font-size:16px;">韩版(49)、大女人(48)、优雅(40)、大牌极简(41)、民族风(42)、基础百搭(43)</span></p> <p>韩版(49)、大女人(48)、优雅(40)、大牌极简(41)、民族风(42)、基础百搭(43)</p>
<p><span style="font-size:16px;">中性嘻哈(44)、朋克(45)、运动休闲(46)、网红潮流(47)</span></p> <p>中性嘻哈(44)、朋克(45)、运动休闲(46)、网红潮流(47)</p>
</td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近30天商品偏好得分</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><font color="#000000" face="等线"><span style="font-size: 18.6667px;">保持不变,和其他偏好一样,使用同一套近30天商品偏好得分,以及217的临界值</span></font></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="80" rowspan="2" style="border:0.5pt solid windowtext; height:60.0pt; border-top:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">买手偏好</span></span></span></span></span></span></td>
<td class="xl65" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户买手偏好得分中占比最高的买手</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><font color="#000000" face="等线"><span style="font-size: 18.6667px;">买手昵称</span></font></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近30天商品偏好得分</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"> </td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="80" rowspan="2" style="border:0.5pt solid windowtext; height:60.0pt; border-top:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">档口偏好</span></span></span></span></span></span></td>
<td class="xl65" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户档口偏好得分中占比最高的档口</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><font color="#000000" face="等线"><span style="font-size: 18.6667px;">档口名称</span></font></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近30天商品偏好得分</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="80" rowspan="2" style="border:0.5pt solid windowtext; height:60.0pt; border-top:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">主播偏好</span></span></span></span></span></span></td>
<td class="xl65" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户主播偏好得分中占比最高的主播</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><font color="#000000" face="等线"><span style="font-size: 18.6667px;">一手模特名称</span></font></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近30天商品偏好得分</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="80" rowspan="2" style="border:0.5pt solid windowtext; height:60.0pt; border-top:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">一级市场偏好</span></span></span></span></span></span></td>
<td class="xl65" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户一级市场偏好得分中占比最高的一级市场</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近30天商品偏好得分</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="80" rowspan="2" style="border:0.5pt solid windowtext; height:60.0pt; border-top:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">一级市场偏好</span></span></span></span></span></span></td>
<td class="xl65" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户二级市场偏好得分中占比最高的二级市场</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近30天商品偏好得分</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
</tbody>
</table>
<p>在日益精细化运营的情况下,根据用户偏好推荐合适的商品,能够提升用户的转化</p>
<p>目的:</p>
<p>将用户偏好形成用户标签,在各个业务场景能够使用</p>
<p>需求:</p>
<table style="border-collapse:collapse; width:866pt; border:none" width="1155">
<colgroup>
<col style="width:125pt" width="167" />
<col style="width:446pt" width="595" />
<col style="width:295pt" width="393" />
</colgroup>
<tbody>
<tr height="40" style="height:30.0pt">
<td class="xl63" height="40" style="border:0.5pt solid windowtext; background:#0070c0; height:30.0pt; width:125pt; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap" width="167"><span style="font-size:14pt"><span style="color:white"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">标签名称</span></span></span></span></span></span></td>
<td class="xl63" style="border:0.5pt solid windowtext; background:#0070c0; border-left:none; width:446pt; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap" width="595"><span style="font-size:14pt"><span style="color:white"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">计算字段</span></span></span></span></span></span></td>
<td class="xl63" style="border:0.5pt solid windowtext; background:#0070c0; border-left:none; width:295pt; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap" width="393"><span style="font-size:14pt"><span style="color:white"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">口径要求</span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="80" rowspan="2" style="border:0.5pt solid windowtext; height:60.0pt; border-top:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">退货敏感</span></span></span></span></span></span></td>
<td class="xl65" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户近90天购买件数</span></span></span></span></span></span></td>
<td class="xl66" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:left; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近90天有下过有效订单的用户</span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户近90天购买件数中退货比</span></span></span></span></span></span></td>
<td class="xl66" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:left; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近90天有下过有效订单的用户</span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="160" rowspan="4" style="border:0.5pt solid windowtext; height:120.0pt; border-top:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">折扣敏感</span></span></span></span></span></span></td>
<td class="xl65" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户的特价偏好得分占比值</span></span></span></span></span></span></td>
<td class="xl66" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:left; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近30天商品偏好得分</span></span></span></span></span></span></td>
<td class="xl66" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:left; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">购买折扣商品件数(比进入商品库时的销售价低)</span></span></span></span></span></span></td>
<td class="xl66" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:left; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">历史下过有效订单的用户</span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">购买商品总件数</span></span></span></span></span></span></td>
<td class="xl66" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:left; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">历史下过有效订单的用户</span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="80" rowspan="2" style="border:0.5pt solid windowtext; height:60.0pt; border-top:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">一级品类偏好</span></span></span></span></span></span></td>
<td class="xl65" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户一级品类偏好得分中占比最高的一级品类</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近30天商品偏好得分</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="80" rowspan="2" style="border:0.5pt solid windowtext; height:60.0pt; border-top:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">二级品类偏好</span></span></span></span></span></span></td>
<td class="xl65" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户二级品类偏好得分中占比最高的二级品类</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近30天商品偏好得分</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="80" rowspan="2" style="border:0.5pt solid windowtext; height:60.0pt; border-top:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">三级品类偏好</span></span></span></span></span></span></td>
<td class="xl65" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户三级品类偏好得分中占比最高的三级品类</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近30天商品偏好得分</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="80" rowspan="2" style="border:0.5pt solid windowtext; height:60.0pt; border-top:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">风格偏好</span></span></span></span></span></span></td>
<td class="xl65" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户风格偏好得分中占比最高的风格</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393">
<p><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">风格取PRD中名单的新风格,其他商品的商品不算得分</span></span></span></span></span></span></p>
<p><span style="font-size:16px;">具体的风格名单:</span></p> <p>具体的风格名单:</p>
<p><span style="font-size:16px;">小女人(淑女)(35)、波西米亚(36)、学院(37)、日系森女(38)、洛丽塔(39)</span></p> <p>小女人(淑女)(35)、波西米亚(36)、学院(37)、日系森女(38)、洛丽塔(39)</p>
<p><span style="font-size:16px;">韩版(49)、大女人(48)、优雅(40)、大牌极简(41)、民族风(42)、基础百搭(43)</span></p> <p>韩版(49)、大女人(48)、优雅(40)、大牌极简(41)、民族风(42)、基础百搭(43)</p>
<p><span style="font-size:16px;">中性嘻哈(44)、朋克(45)、运动休闲(46)、网红潮流(47)</span></p> <p>中性嘻哈(44)、朋克(45)、运动休闲(46)、网红潮流(47)</p>
</td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近30天商品偏好得分</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><font color="#000000" face="等线"><span style="font-size: 18.6667px;">保持不变,和其他偏好一样,使用同一套近30天商品偏好得分,以及217的临界值</span></font></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="80" rowspan="2" style="border:0.5pt solid windowtext; height:60.0pt; border-top:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">买手偏好</span></span></span></span></span></span></td>
<td class="xl65" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户买手偏好得分中占比最高的买手</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><font color="#000000" face="等线"><span style="font-size: 18.6667px;">买手昵称</span></font></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近30天商品偏好得分</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"> </td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="80" rowspan="2" style="border:0.5pt solid windowtext; height:60.0pt; border-top:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">档口偏好</span></span></span></span></span></span></td>
<td class="xl65" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户档口偏好得分中占比最高的档口</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><font color="#000000" face="等线"><span style="font-size: 18.6667px;">档口名称</span></font></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近30天商品偏好得分</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="80" rowspan="2" style="border:0.5pt solid windowtext; height:60.0pt; border-top:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">主播偏好</span></span></span></span></span></span></td>
<td class="xl65" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户主播偏好得分中占比最高的主播</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><font color="#000000" face="等线"><span style="font-size: 18.6667px;">一手模特名称</span></font></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近30天商品偏好得分</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="80" rowspan="2" style="border:0.5pt solid windowtext; height:60.0pt; border-top:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">一级市场偏好</span></span></span></span></span></span></td>
<td class="xl65" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户一级市场偏好得分中占比最高的一级市场</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近30天商品偏好得分</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="80" rowspan="2" style="border:0.5pt solid windowtext; height:60.0pt; border-top:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">一级市场偏好</span></span></span></span></span></span></td>
<td class="xl65" style="border:0.5pt solid windowtext; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">用户二级市场偏好得分中占比最高的二级市场</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
<tr height="40" style="height:30.0pt">
<td class="xl65" height="40" style="border:0.5pt solid windowtext; height:30.0pt; border-top:none; border-left:none; text-align:center; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle; white-space:nowrap"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线">近30天商品偏好得分</span></span></span></span></span></span></td>
<td class="xl69" style="border:0.5pt solid windowtext; border-top:none; border-left:none; width:295pt; white-space:normal; padding-top:1px; padding-right:1px; padding-left:1px; vertical-align:middle" width="393"><span style="font-size:14pt"><span style="color:black"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><span style="font-family:等线"> </span></span></span></span></span></span></td>
</tr>
</tbody>
</table>